The fast food top 10 also improved in brand power, the brandz™ measurement of brand equity between 2006 and 2015, brand power of the fast food top 10 grew from 103 to 146 an average brand scores 100. English 22 j wharton benefits of fast food restaurants in the united states, the popularity of fast food restaurants is growing every day now days, people can buy a whole meal in fast food restaurants for between 6 to 7 dollars. A study to indicate the importance of consumer based-brand equity on consumer perceptionof brand (a case study of fast food restaurants) master thesis in business administration. Building brand equity through customer service: a study on restaurant industry in malaysia this paper examines the effect of customer service on brand equity of restaurant industry in malaysian market therefore, the data in this study were collected from a sample of 293 customers of international fast food restaurants in east coast region. The brand equity ratings of the five fast-food service restaurant sampled for this study are presented in table 3 the mean scores of four dimensions of the five fast-fast service.
This is the list of the largest fast food restaurant chains by their number of locations in the world. The fast food industry, also known as quick service restaurants, focuses on serving a high volume of food at low cost and high speed franchising operations for fast food restaurants is a common. Factors affecting brand loyalty: a perspective of fast food restaurants abdul rehman muhammad zia-ur-rehman dr waheed akhtar abstract building brand loyalty has become more crucial, yet more complex to achieve in today’s age of immense competition.
Brand management is a very big topic, out of it comes many roots and are called brand elements, such as brand equity, brand research, customer based brand equity model, designing the brand, brand loyalty, brand advertising, brand pricing and etc. The study aims to contribute on the concrete importance of brand equity management in the fast food chain especially by illustrating real empirical cases of mcdonald and max in sweden1% in 2009 the food service industry has performed well in sweden and has grown by 4 brand loyalty and brand associations in one way or another. Today there are more subways than any other restaurant brand with nearly 45,000 stores in 113 countries deluca oversaw day-to-day operations of the company until he died in 2015 buck and deluca.
Brand equity of food restaurants in karachi syed mehdi raza & tariq jalees abstract the objective of this study was to measure consumers’ perception on the brand equity of the fast food chains operating in karachi. The top fast food brands, ranked who makes the best french fries so tell us fast food lovers, which of the top fast food restaurants are the best and why which artery-clogging grease famous fast food factory rules and which would you never visit even if it's the last thing on earth 1. 1228 global business review 17(5) indian food requirements fast-food restaurants are highly disposed to building strong brand names because of their services and the quality of foods served to customers. Brand equity is a key intangible asset for any organization abstract—this paper is designed to test the effect of social media advertisements on brand equity in fast food restaurant industry the data were collected using a survey instrument.
Impact of consumer-based chain restaurant brand equity (cbcrbe) and brand reputation on brand trust h6 suggests that brand reputation has a positive effect on brand trust the result of the model testing supports this proposition ( β = 075, t = 1177, p 0001. Although fast food are high demand in the era, but not all fast food restaurant are accept by the consumer so firm built up their product acceptability by creating brand equity of the product. Customer equity of pakistani fast food restau rant: a study of attitudinal customer equity zubair nawaz a , muhammad zaheer ahmad a , salman hussain piracha a and muhammad aamir raza b a. Brand equity investigates kfc, the us fast food brand has been orchestrating a mega-blitz in its attempt to attract the big hope of all marketers — the millennials a couple of months back, the brand launched its i ate the bones campaign in the usa created by draftfcb chicago.
1 factors affecting brand loyalty: a perspective of fast food restaurants abdul rehman muhammad zia-ur-rehman dr waheed akhtar abstract building brand loyalty has become more crucial, yet more complex to. Brands is a $35 billion global fast food restaurant company that owns such brands as taco bell, kfc, pizza hut and wing street the company's chains have 42,000 locations in 140 countries as of. Interpretation: from the above study on the familiarity of fast food restaurants, we can see that kfc has the highest familiarity (28%) and mcdonalds stands second with 23% cafe coffee day has a familiarity of 19% where as pizza hut and dominos pizza has 17% and 13% respectively.